Cooler Insights

Founded by Walter Lim, it started as a marketing and lifestyle blog in October 2005. Over the years, it focused its content efforts on online marketing education, and now has a repository of over 1,300 articles on content marketing, social media marketing, branding, public relations, and management. With more than 22 years of senior management experience, our founder Walter was a juror for the Mumbrella Asia Awards 2017, judge for SPH's Singapore Blog Awards for 5 concurrent years (2011-2015) and council member of the Media Literacy Council (led by IMDA Singapore) appointed by Minister Yaacob Ibrahim. A prolific business blogger, he writes for leading social media and technology websites like Social Media Today, Startup Nation, Tech In Asia, e27, Duct Tape Marketing, Spin Sucks, Tweak Your Biz, and Yahoo! News, and was featured on The Straits Times, TODAY, and Power 98. Registered as a digital marketing and PR agency in August 2014, Cooler Insights helped over 40 companies and over 1,000 individuals either directly or in collaboration with our business partners in content marketing, social media marketing, Search Engine Optimization (SEO), and influencer marketing. They include NTUC First Campus, Pan Pacific and PARKROYAL hotels, Jurong Point, Bosch, Coca-Cola, Citibank, People's Association, Mount Elizabeth Medical Centre, Gleneagles Penang Hospital, Singapore Press Holdings, DrGL (owned by Dr Georgia Lee), Trident Law Corp, and many more. Why You Should Work With Us