Coordinate

Two of Canberra's leading marketing services firms-multi-disciplinary content and communications agency Coordinate and Swell Design Group-today announced that they would come together to create a new marketing powerhouse in Canberra. The union of the two organisations is a bold move in response to market trends, and creates the largest independent advertising and marketing network in Canberra. The partnership has been formed to bring together the respective skills of both agencies, increasing the size, capacity, talent and capabilities provided to advertisers and marketers in Canberra. The agencies say that they have always enjoyed a positive relationship with the new partnership being driven by a common vision to collaborate and continue to deliver exceptional branding, design, advertising, marketing communications and digital services to the Canberra market. The consolidation of the two agencies will create a comprehensive, full service advertising, marketing and communications network which leverages the respective strengths of two market leaders. Coordinate, a full service communications and content marketing company is best known for its high profile branding and advertising projects, most notably creating Canberra's brand identity, CBR - Confident, Bold, Ready. Coordinate also manages the branding and advertising accounts for ActewAGL, Canberra Milk and was instrumental in establishing the CBR BRAVE, Canberra's Australian Ice Hockey team, following the demise of the Canberra Knights.