Correlor Technologies

Correlor delivers a new kind of web personalization and customer intelligence by applying bioinformatics and machine learning to social data that is based on consumer personality. We empower websites with onsite personalization and customer insights, giving businesses the ability to tailor service to each customer individually. Our patent-pending Social Character Recognition (SCR) engine processes massive amounts of social signals through machine-learning algorithmic tools and translates them into meaningful sequences, resulting in the user's social DNA. Then it interprets these social signals into Social Genes - the unique psychographic attributes of web users. Correlor uses Social Genes to match consumers with highly-targeted product offers and experiences, delivering effective personalization at scale and providing valuable multi-dimensional insight into customer psychographics.