Country Natural Beef

Country Natural Beef was founded for the purpose of providing customers with a healthy and wholesome product for their families at a price that supports sustainable ranching. In doing so, CNB created more than a quality product for its retail customers; it created a unique relationship based on shared values. Country Natural Beef ranchers are dedicated to sound agricultural practices and graze their livestock in a sustainable manner which is compatible with the environment of their specific region, as certified by Food Alliance. CNB ranches are scattered throughout the west and range in size from as small as 800 acres to as large as 500,000 acres. The ecological setting of these ranches is as varied as their size. This diversity prompts CNB ranchers to select cattle that are genetically well suited for the particular environment of their ranch. These cattle are rotated through pastures on the ranch and graze as long as weather and range conditions permit doing so in a sustainable manner. Because of our diversity in ranch size and location, the ranchers of CNB work continually to ensure that each of our ranches meet the strict standards required of our group. These standards reflect the fundamental values of CNB members--how we treat the land, our employees, and our animals. We have always been committed to compassionate care of our cattle. This document, written in collaboration with our retail partners, further defines that standard of compassionate care.