Cressettech

Cresset Technologies, pioneers in Pakistan's e-commerce sector, has teamed up with the country's own fashion leader, Sapphire, to introduce the world's first 3D enabled Augmented Reality (AR) online shopping experience for an Eastern-wear brand. After a grueling 18 months in development, the release of this e-commerce innovation has finally materialized. With the country's largest retail footprint, Sapphire was the natural choice to introduce the innovative 3D enabled Augmented Reality app to Pakistan's fashion consumers. A strategic advertising agency, Manghi Communication Services (MCS) was responsible for linking Sapphire with Cresset Technologies to roll out this historic precedent. Sapphire's full Lawn collection of 130 outfits is showcased in 3D on the downloadable app which received over 2000 android downloads in the first hour of its launch. The exciting app features both Augmented Reality (AR) and Virtual Reality (VR) technologies. A complete 360-degree view of each and every intricately worked design can be "placed" in your environment to examine even the finest details before a purchase.