Culture Counts

Culture Counts is a cloud-based software platform that captures feedback about visitor experiences. The responses can be used to evaluate the intrinsic impact of events and places in a simple and cost-effective way. Alongside the easy-to-use platform, Culture Counts provides expert consulting and reporting services to assist organisations to interpret and use the data effectively. This includes aligning the metrics with organisations' strategic plans, to measure and understand the extent to which their key objectives are being achieved. When combined with Trendwise visitor analytics, the ability to understand visitor behaviour and the resulting outcomes for individuals and communities is incredibly powerful. The two data sources can be used together to draw deep insights into the effect of places, programs and services; providing evidence of where best to focus limited resources to achieve maximum results. Together Culture Counts and Trendwise provided data and insights to the City of Perth for the Swan Festival of Lights 2017. The festival celebrated Deepavali with vegetarian food and drink, dance, music, workshops, arts and crafts. Visitation statistics were also captured in the weeks prior and following, in order to isolate the specific impact of the event.