Cyance

Cyance helps businesses transform their data, predict buying behaviour and accelerate their sales and marketing ROI. Powered by its next generation machine-learning technology and unrivalled ecosystem of global data sources. Cyance's pioneering Behaviour Based Marketing Technology platform 'Nexus' detects the digital footprints that businesses are leaving online. By tracking this online behaviour from 150 million+ global organisations, Nexus helps organisations pinpoint which businesses are in an active buying journey and what makes their customers, prospects and competitors tick, with laser precision. Behaviour Based Marketing (BBM) enables B2B marketers to deliver highly-targeted and highly-intuitive marketing by creating good fit audiences that demonstrate the right type of buying behaviour.