Deccan Herald

Deccan Herald with over sixty years of active interaction with the people and businesses of Karnataka has given them the understanding and knowledge to provide precisely what they want. With this expertise Deccan Herald along with Internet and Mobile association of India organizing " The Conference on Digital Marketing " The impact of technology on business and life in Bangalore . While Digital marketing is a part of mainstream marketing activity in the more developed markets, in India it is still in the teething stage. Lack of awareness of the potential of internet, spread of its use in India, low awareness of how internet marketing works and a general unwillingness to "try new things" accounts for the low level of online marketing activity in India. However, in the couple years, Digital marketing has seen a steep growth and seem to be gathering critical mass. Given the criticality of internet as an emerging medium and the opportunities it offers for marketing, Deccan Herald and the Internet and Mobile Association convenes this conference with the aim of providing a common platform to advertisers, agencies, online publishers and other stakeholders to collectively drive home the importance of online marketing. The entire conference is formatted in form of panel discussion key aspects of connecting with the consumer. The effort here is not to bedazzle the advertisers with attractive case studies, but to encourage a healthy debate among the panels and among the participants with the panellist so that at the end of the day there is a mature and nuanced understanding of how much or how little the internet can do for your business.