Different

Since 2001, Different has been helping organisations achieve success through designing solutions that deliver their customers a better experience. With core principles of quality and creativity, Different attracts the best research and design talent in the industry. When operating in fiercely competitive markets that deal in commoditised products and services, the only way to differentiate is through providing a better or different customer experience. Different helps top 500 companies envisage what this experience needs to be. Different's approach is based in User Centred Design, which is a set of research and design techniques that involve customers to guide a process to ensure usable, useful and engaging products and services. These methods are particularly helpful for the parts of larger organisations that do not have close contact with customers, yet make decisions every day which affect them. Different's superior professionalism and experience sets it apart from it's competitors. With a reputation for pushing clients to lead with innovative yet appropriate products and services, Different has earned its position as a market leader in this field globally. Different's clients receive a premium service and solid leadership through the lesser charted realms of creating great product and service experiences. With a close eye to business benefit, Different connects what customers desire and how organisations make profit.