Directory Plus
Strong Usage: Third party studies of usage of the phone books within the markets served reports a significant percentage of the local population prefer Directory Plus over other phone books, along with a high level of usage. Consistent Results: By using Call Tracking technology in the same ads for consecutive years, Directory Plus shows that it provides consistent results year after year. Saturation Coverage: Directory Plus is delivered to every home and business using door to door carriers. Initial distribution is verified by third party audits. Secondary distribution is available through pick up points, mail or delivery. Special Distribution: Within the markets served, nearly all motels and hotels provide Directory Plus phone books in every guest room with replacement copies supplied as needed. Cost Effective: Directory Plus advertising rates average one-third less than the competitors rates. Bottom Line: Great results and fair prices combine to produce a strong return on investment for Directory Plus advertisers.