DNA Response

DNA Response is a full service agency that manages consumer brands on Marketplaces like Amazon. We maximize the Marketplaces channel for product companies by "selling smarter" on five of the largest online retail Marketplaces: Amazon, eBay, Rakuten, Newegg and Sears.com. Marketplaces represent an unparalleled opportunity for retail brands to generate sales and capture data, but the open nature of Marketplaces makes it difficult for brands to control their pricing, obtain data and maximize sales in the channel. Major consumer brands rely on DNA to maximize their revenue, protect their minimum advertised price, safeguard brand presence, and provide valuable business intelligence. Our turnkey solution includes sales, marketing, order processing, fulfillment, inventory management, and customer support - all on a pay-for-performance business model. Maximize the Marketplaces channel for your product brand by selling smarter with DNA.