Dr. George's

Dr. George continued to distribute his unique process to dentists across the USA as well as abroad. And in December of 1991 he was awarded a patent on the process by the U.S. government. In 1993, after years of testing and use by dentists, pharmacists, and others, a TV Direct campaign began. "Dr. George's Dental White" was seen 3-4000 times per week during December '93 and January '94. View the historical infomercial here: Dental White video (6.9meg). By the end of 1994, throughout the U.S.A., most national chain drug stores, mass merchandisers and some grocers were distributing the product - selling over 4 million units that first year. Retail establishments in foreign countries also "began getting on board". After being distributed by different distributors, Dental White has now been improved -increased flavoring and increased viscosity - and is being distributed by Dr. George's original company, M&M Innovations Inc., located in Brunswick, GA. It is also manufactured by M&M Innovations Inc., an FDA registered manufacturer, in accordance with the "Good Manufacturing Practices of the FDA". As of the year 2001, Dental White was the number 1 selling teeth whitener in the U.S.A., at retail outlets where it was sold according to scanned sales data. It was not until the year 2002, after 2 years of distribution by Procter & Gamble, that Crest White Strips' sales overtook Dental White's sales.