The NOOMA

NOOMA was founded by brothers Jarred and Brandon Smith, both former professional hockey players, in 2013. Sick of the sugar-packed, artificial sports drinks they'd been given their whole lives, the two decided to challenge the norms of the industry and create something better. Today, NOOMA makes and markets two products, a sports hydration drink and pre-workout energy drink. The brand follows a product philosophy of making drinks that use only organic and real ingredients, are highly functional, and have great taste without added sugars. Every drink is organic, plant-based, and keto-friendly. As a certified B Corp, the NOOMA team is on a mission to help and empower people to be the best, healthiest versions of themselves. NOOMA products can be found in 1,000s of grocery stores and gyms across the country.