Drovers

. Drovers offers this free service, with sponsorship from Fort Dodge Animal Health, to link producers with marketing programs that help them capture the best value for their cattle. The tool allows producers to search for programs based on breed, health requirements or other specifications, and the resource center includes extensive information on genetic selection, preconditioning, age and source verification and value-based marketing. To view the resource center, visit www.drovers.com/primevalue. To add your organization to our growing list of marketing programs, e-mail John Maday at [email protected].