Drug Store News

DSN: How will the company support the launch? RH: We are so excited about this new line and are making a sizable investment to launch Nature Made Wellblends to make sure it's front and center for consumers. Over the next several months, we will be executing a robust 360-degree plan that includes a national advertising campaign, special content partnerships, influencer engagement, digital marketing campaigns, public relations outreach and much more. We're looking at Nature Made Wellblends as an opportunity for us to take a more lifestyle-focused approach in engaging with consumers.