Duer

The desire to create technical, stylish and comfortable jeans came from a simple need: Founder Gary Lenett wanted to get off his bike and head into the boardroom in the same pair of pants. DUER was created to make it easier for people to get dressed and get on with the good stuff - the healthy, adventurous, meaningful stuff. The first Canadian retail location opened in 2016 followed by the second in 2019 and third in 2020. Growth plans include dedicated storefronts in Denver, Los Angeles, New York and Seattle. Across our wholesale network, the company now has customers in over 27 different countries worldwide and products in 700 independent retailers. From REI to Nordstrom, DUER effectively bridges the gap between fashion and function for both men and women.