Eas

Enterprise Estonia (EAS), the government agency responsible for promoting foreign investments and tourism in Estonia, as well as looking generally after the country's image abroad, has initiated a search for a distinctive brand by which Estonia could be well known for around the world. Estonia is celebrating its 100th anniversary in 2018 and is also hosting the EU presidency in the same year. Various institutions and entrepreneurs complain that Estonia's image in the world is not strong enough. Last week, EAS organized a briefing in Tallinn's creative Telliskivi hub, where it presented results of various studies that are looking to find out just how powerful is Estonia's image abroad and what can be done to improve it.