Elements Elements

Varun and Neha are often asked, How awesome is it that you guys get *paid to party*? This is a common misconception So what is it that our young entrepreneurs really do? It goes without saying that entertainment/ media professionals have an interesting ,very rewarding and frequently misunderstood job. A lot of leg work goes into effectively producing, managing and executing an event, no matter what the scale of it may be. A LOT of preparation leads up to that glorious final event. This can include some or all of the following: Analyzing the target market, picking the perfect venue, the right date, booking performers/ musicians months in advance, Audio &a; Video pre-production ,hiring conscientious, creative people, and most importantly advertising, marketing, gathering PR mileage for the event through the right channels. A long standing association with Submerge (Indias leading dance music portal), Sunburn (Indias premier music, entertainment, food, shopping and lifestyle festival) and recently Storm Festival; has guaranteed partnerships and alliances with only the best DJs/ musicians/ on ground production teams in the world for concerts and events; for Elements Inc especially in their home ground Pune. With successfully executed India tours for internationally acclaimed artists like Fat Boy Slim, Edx, Prok and Fitch, Dinka, Omnia, Promiseland, Myon &a; Shane 54, Super8 &a; Tab + many more as part of an ever growing list of bookings, theres been no looking back for Elements Inc. It all started off in January 2008 when they were officially hired by GAIA (Pune) as nightclub promoters, where Neha and Varun launched themselves under the alias Elements.Inc. Even at such a nascent stage, they managed to book powerhouses like Gordon Edge, Tristan Garner, Pete Gooding , Alex Miles, Ma Faiza and John OO Fleming, Perfect Stranger, Klement from Bulgaria, Tatva Kundalini, Bandish Projekt, Norman Doray, Jez Pereira, Robert Babicz etc to play at the club. As Bono rightly said Music can change the world because it can change ...