Emma

Emma - The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020, the world's leading D2C sleep brand. Founded in 2013 as Bettzeit GmbH by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is based in Frankfurt am Main, Germany, and operates globally. In 2020, Emma - The Sleep Company achieved a record turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. The company is made up of the brands Emma® and Dunlopillo (Brand Rights: Germany and Austria). The flagship product is the Emma® bed-in-a-box, which is currently available in 26 countries. The mattress is sold directly to consumers via an omni-channel customer experience that includes over 1,700 stores. The successful omni-channel strategy has been made possible by mutually beneficial partnerships with several retailers. The recently launched Emma Select portfolio and its customer-centric approach supports retail partners in-store.