Empirical Path

At Empirical Path, our web analytics, split testing, and market researchconsultants focus only on measuring your marketing and your markets. Our web analytics practice tells the story behind your numbers by fixing tracking, customizing reports, testing pages, and translating data into insights. We make your Google Analytics, Webtrends, or SiteCatalyst, metrics more trusted, complete, and actionable. Our market research practice takes the pulse of your customers and competitors by synthesizing online surveys, telephone surveys, third-party data, and targeted interviews. When you're entering a market, launching a product, or honing your message, we surface customer needs and opportunities. Read more about our service offerings and our successes in your sector.