Evidnt

the retail and consumer packaged goods (cpg) industry is in a state of dynamic transformation. while retailers and brands now have access to an expanding amount of data and are challenged with intensifying demands to optimize efficiency and results amidst fragmented sales channels and a lack of real-time performance feedback. this can hamper their ability to effectively connect with customers and evaluate the efficacy of marketing efforts. we see this evolving landscape as an opportunity to foster growth and innovation. at evidnt, our mission is to streamline and expedite access to essential data, enabling both retailers and brands to make informed, data-driven decisions. by doing so, we can help drive enhanced outcomes for all, facilitating their ability to thrive in this ever-changing market.