Evoke Solutions

For over 10 years, Evoke Solutions has been developing and growing all aspects of Sklar Furnishings' identity, from their logo and tagline to brand positioning as a whole. Sklar Furnishings required design that complemented their unique and contemporary retail environment, which Evoke used as inspiration for the art direction. Evoke conceptualized a tagline that is widely adaptable and that communicates Sklar's desire to create exquisite living spaces for their clients, "YOUR SPACE, YOUR CHOICE, YOUR LIFESTYLE. This message communicates that Sklar offers fully customizable pieces to ensure the perfect fit, as no two spaces are the same. Evoke created an elegant and modern visual identity for Sklar through clean and concise communications, leaving the client with a lasting impression. The name "Kobo", an anagram for "book" is a fun and playful name that reflects the energy of the brand. The digital book icon is a minimalistic visual representing their business in ebooks. A variety of captivating images featuring scenes of nature were implemented to create visual interest, and to develop a strong visual identity for North Strategic. Playful illustrations were created to add a personal element to the Bunkhouse brand. These images radiate positivity and create a pleasant overall brand feel.