Excalibur Direct Marketing

"Excalibur's focus on individualized customer service makes every project a new experience. Our systems have built-in flexibility. It definitely keeps me on my toes!" With more than 34 years in direct mail, marketing and printing, Mike brings significant expertise in data processing and mail to Excalibur's clients. He has built several proprietary systems to manage custom data needs and is highly skilled in mail preparation and address hygiene and analysis processes, including merge and purge, National Change of Address (NCOA), Coding Accuracy Support System (CASS) and data mining. Prior to joining the firm's leadership team, he had his own direct mail and data management company, Allred Mail Services, and served as manager of Mail Sort/Winston-Salem, one of the first presort bureaus in the country.