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Eye

Eye

Illuminating essential range of eye makeup based on formulas of the ancient Egyptians, the originators of beauty and mystique, with sacred ingredients including Organic Moringa Oil "Oil of the Pharaohs", claimed by the Gods for its beautifying and regenerating powers. The iconic Eye of Horus range takes its inspiration from the ancient Egyptians who wore eye makeup because they believed that it offered magical powers and protection to the wearer. They lined their eyes with black Kohl, creating an almond-shaped eye - The Eye of Horus - which was believed to protect their eyes as well as providing a statement of beauty. Our cosmetic range focuses on ancient ingredients to deliver the best quality and highest performing products possible to make every woman feel like a true Goddess. The ancient Egyptians always held a special fascination for owner Holly Schleich, particularly as she was involved previously in the development of a bespoke skincare range and learnt so much more about the intricacies of formulations and benefits of certain oils and key botanicals. Holly's previous background as a naturopathy student fuelled her interest in ancient herbal lore and influenced the connection with what many believe to be the originators of medicine and beauty. In a short time, the brand has already reached cult status amongst fans, celebrities and professional make-up artists and has exported to New Zealand, Ireland, Iceland, Hong Kong, the Philippines, the UK & Europe. The quality of the Eye of Horus range is continually backed up by its yearly award wins: 2012 International Spa and Beauty - Winner for 'Best New Product' 2014 Beauty Short List Awards - Finalist for 'Best Mascara' & 'Best Eyeliner' 2015 Beauty Short List Awards - Finalist for 'Best Eyeliner' & 'Best Mascara' 2015 Latest In Beauty Awards - Winner for 'Best Make-up Brand' 2016 Beauty Short List Awards - Finalist for 'Best Eyeliner' & 'Best Mascara' 2016 Best In Beauty Awards - Winner for 'Best Eyeliner', 'Best Eye Shadow' & 'Best Brow Product' 2017 Beauty Short List Awards - Winner for 'Best Mascara' & 'Best Eyeliner' 2018 Beauty Shortlist Awards - Winner for 'Best Makeup Brand', 'Best Mascara' & 'Best Eyeliner' Eye of Horus has fabulous retail appeal, repeat customer loyalty with the iconic Award Winning range of eye products that are wax and oil based, paraben-free, great for sensitive eyes, smudge & water proof and not tested on animals. Our mystical imagery has a point of difference in the marketplace, a focus on unique branding that illustrates the mythical Goddess and plays on ethereal imagery in deluxe eye catching black and gold packaging. Eye of Horus hypnotic and high performance products Awakens the Goddess Within ®. How can we help? About

Last updated on

About Eye

Founded

2018

Estimated Revenue

$1M-$10M

Employees

1-10

Category

Sector

Service Establishment Equipment and Supplies

Industry Group

Machinery, Equipment, and Supplies

Industry

Cosmetics

Location

City

Byron Bay

State

New South Wales

Country

Australia

Tech Stack (61)

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