Fenty Beauty

Fenty Beauty products are sold in 17 different countries and can only be purchased in 2 main department stores: Sephora outside of the UK and Harvey Nichols within the UK. This gives the impression that the product range is exclusive. The company operates in the cosmetics industry selling a range of products and according to Consultancy, the global cosmetics market is estimated to be around 160£ billion in total. Loreal Paris are the market leaders of the cosmetics industry and have been deemed to have a market share of 13.7%, which makes it the most valuable organisation within the industry. Other competitors include Estee Lauder, Nivea and Clinique.