Focus Merchandising

Focus Merchandising is a full-service global sourcing expert. Our comprehensive approach-including design, manufacturing, and distribution-is founded on more than a decade of experience in international manufacturing and fulfillment. Simply put, our sole mission is to place fashion-forward promotional products in the hands of your clients-quickly, easily, and affordably. Focus Merchandising works closely with your organization to meet your promotional goals. Like an extra player on your team, we help you determine the right products for your target audience. Next, we provide an industry-wide selection of innovative items to choose from-T-shirts to totes-or custom design your own, unique premium. If we can't find exactly what you're looking for, we'll make it. The rest of your promotion is securely in our hands and off your shoulders-from sourcing materials and manufacturing to managing fulfillment. Your distribution options can include drop shipments to local branches, in-store events, or direct mail to your client list. Whatever your strategy, we carefully choose our industry partners in the U.S. and overseas to ensure our promotion is competitively priced and efficiently executed. Allison Rao-LaVigna, Focus Merchandising Founder and President, brings over fifteen years of industry experience to clients. Her expertise in international manufacturing and distribution translates directly into big savings and efficient operations. With the entire Focus team at your disposal, we are committed to a standard of peerless service. Focus Merchandising is a certified woman owned business with the Women's Business Enterprise National Council, and an active member of Advertising Specialty Institute (ASI) and Promotional Products Association International (PPAI). Our professional affiliations guarantee industry advantages for our clients. Focus Merchandising is a turnkey solution, no matter the scope or scale of your project. As global sourcing experts, we have the capacity to customize or custom create any item. With that goal in mind, your campaign-whether 100 or 100,000 pieces-is our first priority.