Forma Brands

FORMA is an incubator, accelerator, and curator of next-generation beauty brands launching as a multi-category platform. The company celebrates, supports, and seeks those changing the world through creative expression. Each brand in its portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, Forma partners with inspiring founders to provide the resources, processes, and know-how to amplify their stories.