Fraction8

Pricing and product marketing are critical variables to both mass-market and custom-enterprise software sales. With its proprietary approach, Fraction8 will help you pitch the right buyer with the right offer at the right price, so you'll do more than just sell! sell! sell!, but grow and scale profitably. With over 20 years of software experience, Ryan Glushkoff is the Founder of Fraction8, a boutique consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies. Prior to founding Fraction8, Ryan has "been there and done that" in both the pre-sales and post-sales world for both mass-marketing and custom-enterprise software companies, which gives him a unique perspective on how SaaS companies need to price and market themselves for success. Like this: