Fresh Squeezed Ideas

Fresh Squeezed Ideas is an insight-based brand and marketing consultancy that engineers breakout brand strategies for today's global markets across a diverse range of industries and categories, including consumer packaged goods, pharmaceutical, healthcare, retail, food and beverage, financial services, insurance and automotive. The team consists of experts drawn from marketing and strategic brand planning, cultural and medical anthropology, behavioral science, and innovation. Together, they collaborate on business challenges by developing an intimate understanding of the customer and uncovering the values that drive their behavior, then facilitating brand strategy development that results in a powerful values-based brand proposition that is differentiating and attractive to customers. The insights and strategy are then applied to developing marketing communications that connect with customers and drive brand growth.