GDD Interactive

We also develop a distinct UI approach to purchasing and scheduling, making it clear to consumers that they have multiple ways to buy and install a product. We incorporated results for user experience field-testing and rapid prototyping to ensure a smooth experience. Solution: Over a twelve month period we systematically introduced new visual design elements to consumers to prepare the site for eCommerice without creating an unsettling experience of repeat customers. We first introduced a new navigation structure that was looking forward to eCommerce by splitting the site into parts, tires and service. In preparation for eCommerce we developed product search results and detail pages that displayed complex information about fit, size, model, etc. Everything but the "buy now" button. At the same time we developed a fully integrated checkout process that allows customers to purchase a product, ship it to the closest store and schedule installation in one easy process. Results: Pep Boys went from a brick-and-mortar only retailer to a powerhouse eCommerce player, bringing in $100MM in online revenue per year.