Proper

Proper is a new kind of sleep wellness company. It’s a better way to achieve long-term sleep health that’s grounded in data and science. It’s personalized & holistic - combining evidence-backed, safe, and natural sleep formulations tailored to your needs with access to expert sleep coaching to help people make the sustainable behavioral adjustments needed for better sleep. Our vision is to advance the science of sleep and help make the world a better and more rested place.