Girl Effect

Girl Effect is a creative non-profit working to support girls through adolescence and empower them to make positive choices so they can reach their potential. Founded by the Nike Foundation in 2004, Girl Effect is now an independent organisation working from nine global locations and active in over 50 countries. Using a unique understanding of girls and innovative behaviour change science, Girl Effect creates media brands that girls love, with content that is entertaining, informative and relevant to their everyday lives. Girl Effect uses technology to reach girls at scale and works with partners to drive demand and link to information and services available to them.