Glasses Direct

www.glassesdirect.co.uk is the world's largest direct glasses retailer. Launched in July 2004, Glasses Direct sells prescription eyewear over the internet and by mail that significantly undercut high street prices, selling a range of eyewear with basic frames and lenses starting at £15, in total. The business is operated maintaining low overheads, and the savings are passed on to the customer. Glasses Direct won 'Natwest Small Business of the Year' in 2005, and its founder Jamie Murray Wells is considered one of the UK's leading entrepreneurs.