Glow Recipe

Glow Recipe, which sells through its own website as well as in Sephora stores, had more than $100 million in 2021 revenue. Lee and Chang, both 40, have built the New York City-based company's Instagram following to more than a million, and over 30 percent of its social followers are 18-24-year-old females. Here are the founders' tips for how you can build an audience of young customers, too.