Gradient Metrics

Gradient Metrics is a premier global analytics firm offering services ranging from traditional market research to advanced analytics. Using a "methods-first" approach, the team of marketers and technologists use a hybrid approach to build predictive and informative models that guide critical business decision-making. Gradient Metrics provides leading-edge solutions to start-ups, well-known brands, consulting firms, political campaigns, and NGOs. Client work includes Bacardi, Estee Lauder, Godiva, Framebridge, Harry's, McKinsey, Nike, Oscar, and Populace.