Hairstory

Launched in 2015, Hairstory was founded on the universal truth that traditional haircare is bad for your hair, bad for the environment and bad for hairdressers. Our mission is to rethink everything about hair, and we do this in two ways: first, by creating healthier, more sustainable haircare products that respect the environment and your hair's ecosystem; and second, by enabling hairdressers to participate in e-commerce and profit from their influence. Switching from traditional shampoo and conditioner to our core product, New Wash, helps consumers get the hair they were always meant to have. We have changed the way hundreds of thousands clean their hair on three continents and have been self-sustaining since our first year of launching. We are well on our way toward ending shampoo as we know it.