Halverson Group

Halverson Group is a privately held strategic research agency committed to helping clients and their agencies identify where to play and how to win. Its mission is to unlock growth and competitive advantage by uncovering and quantifying insights into people's lives and the behaviors, beliefs, attitudes, situations, and cultures that influence their choices. For nearly 20 years, the organization has armed executives, marketers, strategists, innovators, and agency partners with the consumer and business intelligence they need to make bold strategic decisions.