Hearts On Fire

HEARTS ON FIRE, The World's Most Perfectly Cut Diamond®, is a leading global diamond jewelry brand. Founded in 1996 and acquired by Chow Tai Fook Jewellery Group in 2014, HEARTS ON FIRE introduced the first-ever branded diamond and changed the jewelry industry forever. HEARTS ON FIRE is passionately dedicated to the artistry that makes our diamond jewelry, and the women who wear it, truly brilliant. The global brand continues to be recognized for its superior craftsmanship and exclusive diamond cut - the single-most important factor in a diamond's value - resulting in extraordinary beauty and brilliance. HEARTS ON FIRE has a retail presence in 700 locations, including 18 HOF-branded stores and heartsonfire.com.