Heroes Trading

Bryn and Emma founded Help for Heroes in October 2007, following a visit to Selly Oak hospital. The charity provides direct, practical support to wounded, injured and sick Service personnel, veterans, and their families. At the same time as the Charity was launched, Bryn & Emma launched Help for Heroes Trading Limited. Bryn (who had left the Army in 1985 to become a cartoonist) designed the logo, the Stretcher Bearer symbol and Four Bears. Their daughter Louisa contributed to the family effort by designing the iconic H4H wristband using the three service colours. Initially, only nine products were available to help raise much needed funds. Today, Help for Heroes Trading has over 500 fabulous items. The Trading Company gifts all its profits to the Charity to help provide as much support for the wounded, injured and sick as possible. When you buy from us your money really does make a difference.