Herdl

At Herdl, we advocate Agile marketing because it delivers the most effective results for our clients and means we're always working in their best interests. Being Agile means going against more rigid, service focused models set out by traditional marketing agencies by becoming more fluid and responsive to what your client truly needs. Below are some of our key Agile principles: - Constantly analysing and refining campaigns based on first hand results - Accepting and planning for change - Loving data and using it effectively - Collaboration between teams and stakeholders If you'd like to learn more about Agile Marketing then make sure you check out our previous post which covers Agile marketing in more detail. Working within an Agile Marketing Agency environment is fast-paced, highly demanding and requires you to be both proactive and reactive to client needs. To aid us in our day to day management and implementation, we make use of a vast variety of tools and applications. We literally have dozens of programs, software, systems and devices to help us work smarter and maximise our efforts. We're constantly on the lookout for new-fangled tools to add to our arsenal! If you're a budding agile marketer, or even a seasoned vet, our list below should give you a leap in building your own repertoire.