High Tide

High Tide created the brand's identity from the ground up, invoking a modern minimalist aesthetic that is simple yet impactful. Collaborating with illustrator Elsa Jenna, we created a website that is elegant, clean, and user friendly. When Interior Define launched their first showroom in Chicago's Wicker Park in January, we were to there to help conceptualize and execute their storefront signage, seamlessly transporting the brand's aesthetic into the physical space of the showroom.