Holimetrix

Holimetrix is the standard-setting digital performance measurement tool for TV and/or Internet media campaigns. D-Bi, which was jointly founded by Franck Farrugia and Olivier Rivet in 2012, has developed a holistic digital performance (drive-to-web) tool for measuring advertisers' ad presence. Holimetrix has been specifically designed to provide a better understanding of the advertising effectiveness of companies that invest in online and offline media, and helps its clients to optimise their advertising investments and to generate marketing productivity gains. Holimetrix's clients already include: Sarenza, AXA France, Winamax, Omnicom Media Group, Business SA, Viadeo, Qapa, Les 3 Suisses, Cofidis, Belambra, Fleury Michon, and Somfy, etc.