Hoyne

Hoyne has completed the branding and marketing for a number of communities around Australia in the last decade and understands the success that a vibrant, engaging precinct can produce for a community. A unique brand identity coupled with a thoughtful content strategy and seamless implementation was essential to not only meet the client's objectives, but to create something Yeerongpilly Green could maintain and grow into in the future. Brisbane is being described as "Australia's new world city". Considering the growth in the market, the timing for a roll-out of a project like Yeerongpilly Green was perfect. The strategy we created for Yeerongpilly Green leverages Brisbane's growth. With an emphasis on a flourishing location, we developed the brand identity and preliminary marketing collateral to launch the project. We wanted the identity to inspire and stimulate the target audience and also let the development's selling points guide the conversation. Consolidated Properties' Sales and Marketing Coordinator, Carly Cottam, said engaging with a well-respected, personable and innovative agency was extremely important for her company, especially as Yeerongpilly Green is set to be a 10-year venture. "From the very first meeting, Hoyne blew us away with their knowledge, experience and incomparable enthusiasm. To date, Hoyne has created a diverse and exciting brand strategy and even with very few assets in place, we have still been able to generate a strong number of registrations," said Carly. Consolidated Properties have set a high, but achievable goal for themselves and with great vision, innovation and a trusted team - we know they'll succeed.