HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith's unique experiences traveling the globe as a skateboarder-and represented by a world-renowned skate team & group of ambassadors-the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas. What started as a small boutique on an offbeat block of San Francisco's Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.