Huk Gear

Launched this year and headquartered in Charleston, S.C., Huk aims to serve all anglers, especially including bass anglers, with clothing designed for their sport. "The opportunity for our brand within bass fishing is incredible," said Ben Verner, Huk president. "Players in the fishing business continue to focus on saltwater fishing because the bulk of the performance apparel market was historically there, but I believe that when given the right product design and a technical solution that makes them better, the bass angler will embrace our brand and products. "All anglers fish under the same beating sun and driving rain, and they all deserve the same performance and great products." Under the deal announced today, Huk will be a supporting level sponsor of the 2015 Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Toyota Bonus Bucks Bassmaster Team Championship and Bassmaster High School series. "We're excited that Huk has decided to reach bass anglers through B.A.S.S. media and events," said Bruce Akin, B.A.S.S. CEO. "Our millions of bass anglers and fans are Huk's customers, and our industry-leading magazines, website, television series and events are the best ways to engage them." Akin said Huk intends to use the Bassmaster Classic Outdoor Expo presented by Dick's Sporting Goods to launch its new performance apparel lines to the fishing public. The GEICO Bassmaster Classic will be held in Greenville, S.C., Feb. 20-22, and the Expo will be open on those same dates.