Hybrid Theory

Hybrid Theory is a data-driven digital services partner to brands and agencies, known for its unique capabilities in building near real-time, in-market audiences, coupled with flexible advice, hands-on support, and independently managed digital media execution. Our technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and creativity, to power smarter advertising across the full customer journey. Founded in 2011 and headquartered in London,Hybrid Theory has hubs in New York and Singapore, with satellite offices in six other markets. Clients include Dell, Geico, Croc's, CarGuru's and OQ. Hybrid Theoryholds several international industry awards for its work and unique user-centric, holistic approach to audience discovery, including Programmatic Power Players 2021, Digiday Europe Best Use of Audience Insights 2021, and MarTech APAC Top 10 Ad Management 2022.