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IID, Inc. engages in the media, research, and media commerce businesses. It operates media and content businesses in the areas, such as IT, automobiles, education, movies, games, anime, fashion, diet, etc. The company also provides marketing research and consulting services, including quantitative, qualitative, and overseas investigation ranging from analysis of large-scale net research to individual behavior observation/insight extraction. In addition, it offers shop management ASP system for e-commerce operators; and iDC services to the IT infrastructure. The company was formerly known as IRI Commerce & Technology Inc. and changed its name to IID, Inc. in June 2010. IID, Inc. was incorporated in 1990 and is headquartered in Tokyo, Japan.