Img Arena

Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end-user in less than a second. In the past year, NASCAR announced a series of agreements to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including its first authorized gaming operator, an exclusive data partner ship , an integrity partner to safeguard and protect the sport, and unique content deals . Furthermore, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks . * IMG ARENA has been an investor in Leap Gaming since 2018. The two companies have a shared vision of developing official virtual content for federations such as NASCAR.