iMotions

iMotions - Emotion Technology A/S is the developer of Emotion Tool, the world's first objective non-intrusive, reliable software to measure human emotional response to visual stimuli such as print ads, Direct Marketing material, and brochures. The software, which also measures visual attention, uses data from a standard eye tracking monitor. Emotion Tool version 1.1 is currently being marketed to the Advertising and Marketing Research industries worldwide. The company has had early sales successes in United States, Netherlands, and Denmark. Founded in 2005 by CEO Peter Hartzbech and CTO Jakob de Lemos, iMotions is headquartered in Copenhagen, Denmark. The company currently employs 22 people representing 10 countries.