Innereactive

Innereactive Media was established in April 2003 by Samantha Toth. Samantha was raised in an "optical" family, which includes three optometrists, as well as a regional sales manager for a large frame company. She spent eight years working as a optician and received her ABO certification. It was her passion for marketing, though, which lead her to earn her BA degree from Michigan State University and ultimately start Innereactive Media to provide custom marketing for the optical industry. Two short years later with a growing number of staff and a seemingly shrinking amount of space, the Innereactive team moved to its current location in Ada, Michigan. One year later, with more staff joining the team, the office was expanded by an additional 1200 square feet. Today Innereactive Media employs ten full time staff members, everything from marketing consultants, to sales, to event planning and videographers. Aside from being trained and educated in their fields, all Innereactive Media employees have been fully trained in optical, right down to the mere terms of optician versus optometrist.